On January 21, the Hub partnered with the American Chamber of Commerce to conduct an AGOA workshop for 30 small and medium-sized enterprises (SMEs). In total, nearly 80 individuals from the Malagasy private and public sector participated, including the Malagasy Minister of Commerce and Consumer Affairs and the AGOA Presidential Advisor. The private sector was represented by the 30 SMEs, financiers, and logistical managers. Journalists from every major Malagasy media outlet reported on the event.
The workshop provided participants with practical knowledge and skills to navigate the AGOA export process and capitalize on business opportunities. SMEs asked government officials for greater resources and transparency; officials agreed and promised that a resource center was in the works. A Malagasy crafts company owner shared his experience of exporting through AGOA , from attending trade shows with the Hub to making market linkages and sending containers. “Because of the Hub and AGOA, 2015 was my U.S. year,” said Jean-Marie Parthenay.
Both in presentations and through individual appointments, Hub advisors and partners coached Malagasy companies on how to improve their products to meet export standards, get American market information, and connect with buyers.