The East Africa Trade and Investment Hub (the Hub) is the one-stop shop in the East African region for businesses and national governments seeking to take advantage of the African Growth and Opportunity Act (AGOA). The Hub supports Ethiopia, Kenya, Madagascar, Mauritius, Rwanda, Tanzania, and Uganda to increase their exports to the U.S. through AGOA.
By the end of the project, the Hub expects to increase non-oil exports to the U.S. by 40 percent. In its first two years of operation, the Hub supported more than $150 million in AGOA exports to the U.S.
In collaboration with key institutions, the Hub develops and tailors trade enhancing activities to specific countries and sectors, as informed by national AGOA strategies. It also identifies and works with private sector associations and companies to foster impactful trade and investment in the region.
The focuses its support in the following areas:
- Country-level strategy development and implementation
- Market-linkages support
- Firm-level technical assistance
- Information dissemination and training
Download the Hub's AGOA infographic
Download the Hub's AGOA flyer
Download the Hub's AGOA brochure
Textile and Apparel
Apparel accounts for the largest volume of African trade to the U.S. under AGOA (some 90% of non-oil exports) and is a key sector in East Africa in terms of employment and growth potential. East Africa has become a focal point for African sourcing, a trend that is expected to continue as global sourcing patterns change.
Watch our sourcing videos:
Home Decor & Fashion Accessories
This sector includes young fashion designers and entrepreneurs whose projects often have a social compliance component. African designers are continually wowing U.S. brands with their talent.
The cut flowers industry is an important sector for several countries in East Africa, chiefly Kenya and Ethiopia. Kenya is the top exporter of roses to the European market, and both Kenya and Ethiopia are eyeing expansion into new markets, including the U.S.
A developed leather industry in Ethiopia makes that country a significant shoe producer and the top African exporter of shoes to the U.S. under AGOA. Kenya is looking to revitalize its industry to competitively compete in export markets for footwear, handbags and other accessories.
Opportunities in niche processed foods (and beverages) exist in East Africa. Products from the region such as dried fruits, specialty coffees and teas, fruit juices, jams and sauces have found export markets, including the U.S.
Support national AGOA strategy/action plan development
The recent extension of the AGOA legislation until 2025 calls for all AGOA-eligible countries to develop National AGOA Strategies. The Hub is providing technical support to governments to develop national AGOA strategies and implementation of action plans. The strategy documents constitute road maps for countries to maximize their utilization of the benefits provided by AGOA. AGOA strategies are a crucial tool to allow countries to target key sectors and product categories for focus and support to increase trade with the U.S.
The Hub has facilitated the development of the following AGOA strategies
Rwanda AGOA Action Plan
Madagascar AGOA Strategy
Tanzania AGOA Strategy
The Hub will continue providing support to the Ministries of Trade to assist in the implementation of the AGOA strategies.
Trade shows, buyer missions and B2B forums
The Hub promotes direct business linkages by proactively organizing and supporting business to business events, trade shows, and buyer missions.
The Hub aims to increase the export volumes of individual firms by linking them with importers in foreign markets. The collective outcomes are reflected in Hub-facilitated trade. Trade shows, buyer missions and B2B events increase regional EAC exports and international exports. They also build economies of scale and create a foundation for integrated global supply chains.
Read about some of the buyer mission and trade shows:
Superior Uniform Group buyer mission
Source Africa trade fair
Sourcing at Magic Trade Show
Targeted Firm-level Technical Assistance
The Hub provides targeted firm-level technical assistance to enhance export competitiveness of eastern African firms. Firms engaging in linkages need to be export-ready with quality products that meet buyers’ needs and are compliant with technical standards. Firms need access to financial products to support the export cycles; should have capacity to handle export procedures and export logistics; and should be able to effectively engage with buyers.
Enhanced AGOA Export Preparedness and AGOA Information Dissemination
The purpose of AGOA export preparedness is to educate and to build the capacity of the public and private sectors on AGOA, leading to greater uptake of AGOA export opportunities.
The Hub has successfully organized several AGOA preparedness workshops in the region. Read about them below.
Kenya AGOA Preparedness Workshop
Rwanda AGOA Preparedness Workshop
Uganda AGOA Preparedness Workshop
Madagascar AGOA Preparedness Workshop
Build Capacity of Key Partners and Trade-Support Institutions
The Hub is working with the American Chamber of Commerce (AmCham) in Madagascar and the Ethiopian Horticulture Producer Exporters Association to support an increase in exports to the U.S. under AGOA.
The Hub has provided a grant to AmCham Madagascar to assist in the development of an AGOA Resource Center. Among other services, the resource center provides Malagasy exporters with U.S. market requirements and information, and supports business linkages. Want to learn more? Watch AmCham Madagascar's new resource center video.
AGOA FAQ ASK AN AGOA EXPERT AGOA - WHAT YOU SHOULD KNOW AGOA GENERAL AGOA RULES OF ORIGIN VISIT OUR AGOA EXPORTER DIRECTORY AGOA PRODUCTS LIST
Related Blogs and Resources
Published on December 14, 2016
The South African Minister of Trade and Industry, Dr Rob Davies, has emphasised the importance of export diversification and industrialization in Africa.
He was speaking in Addis Ababa, Ethiopia recently, where he was moderating the Africa Trade Week Panel Discussion on Africa Growth and Opportunity Act (AGOA) and the Continental Free Trade Area (CFTA). The session considered AGOA implementation over the remaining period of the legislation granting the trade preference up to 2025. It also reflected on the future of Africa-US trade relations beyond AGOA based on the type of trade arrangements that would support Africa’s regional integration agenda. Minister Davies said African countries need to increase their utilisation of the trade preferences granted by the United States (US) under AGOA to attract Foreign Direct Investments into priority sectors that are eligible under AGOA and that can favour industrialisation. Read more. Source | Biz Community
Published on November 29, 2016
The slowdown of trade and the rise of e-commerce are two contrasting trends that are shaping the future of trade and investment, particularly in Africa. That’s according to global leaders gathered at the Trade Promotion Organization (TPO) Network World Conference and Awards 2016 in Marrakech, Morocco, on 24-25 November.‘Slow economic growth, unequal distribution of the benefits of trade and policies that have gradually removed safety nets created the anti-globalization movements of today,’ said Mukhisa Kituyi, Secretary-General of the United Nations Conference on Trade and Development (UNCTAD). Read more. Source | International Trade Centre
Published on November 02, 2016
East African Community Partner States have been challenged to benchmark themselves with the world’s most advanced economies if they are to grow their economies.
Hon. Amanya Mushega, a former EAC Secretary General, said the EAC needs to revisit and do away with the standard way of judging itself by Sub-Saharan African standards.
“India, Singapore and South Africa, just to mention but a few refused to treat themselves that way. They aimed high, looked at the way the USA, Japan, Germany, UK and the USSR developed their human resources, copied them with the view to competing with them and not fellow third world countries and the results are out,” said Hon. Mushega. Read more. Source | East African Community
Published on October 27, 2016
The Hub’s specialty food team returned to Madagascar this week to further support the promising companies they met in February during its specialty foods mapping exercise, and to prepare those companies for an upcoming Hub-sponsored buyer’s mission starting October 27. Madagascar has a rich supply of spices, vanilla, organic pineapple and passion puree, single pollen honey, organic spices, coffee, and essential oils, all of which could be strong exports for the U.S. specialty foods market, which welcomes more than 40,000 new products every year.
Published on October 07, 2016
On October 3, global textile trade show organizer Messe Frankfurt signed a partnership with Trade Fairs Group the official organizer of Africa Sourcing and Fashion Week. This partnership will see Messe Frankfurt host its Texworld, Apparel Sourcing and Texprocess exhibitions to East Africa for the first time as part of the Africa Sourcing and Fashion Week (ASFW) in 2017.
Africa’s biggest textile trade fair, the Africa Sourcing and Fashion Week, is continuing to grow. By collaborating with Messe Frankfurt, this positive development will be accelerated. For us, this partnership marks the start of our textile trade fair activities on an exceptionally interesting continent that is becoming more and more important for the textile industry and whose players will come increasingly to prominence." said Mr. Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt pictured above.
Published on October 06, 2016
Beyond AGOA: Looking to the Future of U.S.-Africa Trade and Investment is a publication of the office of the United States Trade Representative (USTR). It makes the case for strengthening the U.S.-Africa trade and investment relationship and for rethinking the policy architecture to propel this relationship into the future.
The report examines pathways for advancing U.S.-Africa trade and investment, encourages investment in sub-Saharan Africa and the building of new markets for American products and services. The basic premise is that deepening and expanding trade and investment ties is in the critical interest of both U.S. and sub-Saharan African partners.
It concludes by highlighting the various policy approaches that have been employed by the U.S. and African policymakers to date, most of which are still key in discussing the future beyond AGOA.
Visit the Knowledge Center for this report and more.
Published on September 30, 2016
The Hub, World Fair Trade Organization Africa, TradeMark East Africa and CBI joined forces to host a new professional trade fair, Source East Africa, on September 23-25 in Arusha, Tanzania.
The trade fair connected 33 exhibitors in the crafts sector with buyers from the U.S, Australia, UK, Sweden and the East African region. Buyers discussed their market needs with the producers, ordered samples, and forged relationships for future business.
Below is a video of the trade fair at a glance :
Published on September 30, 2016
Join us for Africa Sourcing and Fashion Week (ASFW 2016) , a high-end exhibition and conference for Africa's cotton, textile, apparel, home décor and technology industry from October 4 - 7, in Addis Ababa, Ethiopia.
ASFW will open its doors to the entire cotton, textile, apparel, technology and home décor industry, including whole sale, retail, and boutique stores and the hospitality industry. Over 180 international manufacturers and exporters will present their products and innovations to trade professionals and representatives from the global sourcing industry.
Exhibiting companies represent 25 different countries -- Ethiopia, Kenya, Tanzania, Uganda, Nigeria, South Africa, Zimbabwe, Japan, China, India, Singapore, Sri Lanka, Thailand, Taiwan, Bangladesh, United Arab Emirate, Israel, Turkey, UK, Germany, Italy, Switzerland, Netherlands, Sweden and the United States.
In addition to the exhibition, international experts from the government and private sector will give presentations on the African Growth and Opportunity Act (AGOA), investment, sustainability, partnership, logistics, fashion and sourcing in the African region.
ASFW is in partnership with Ethiopia Textile Development Institute (ETIDI) and Ethiopia Textile and Garment Manufacturers Association (ETGAMA), and has technical and financial support from the Hub.