The USAID East Africa Trade and Investment Hub works to boost trade and investment with and within East Africa. Find out more...

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  • East African firms find enthusiastic buyers at New York trade show

    Published on September 21, 2017



    The Hub supported nine East African apparel, fashion accessories and footwear firms to exhibit at the Sourcing at Coterie trade show in New York. Four apparel and fashion accessory firms (from Madagascar and Kenya) reported 93 market linkages, which they expect could generate as much as $64,000 in test orders.

    Coterie connects women's apparel, accessories, and footwear designers with international retailers, and encourages collaborative, sustainable relationships between designers and buyers. Coterie is a platform for generating revenue and inspiring trends.

     “We were the best kept secret out of Kenya. Sourcing at Coterie changed that,” said Edmond Chesneau, from Luxury Leather Africa (LULEA).

    LULEA is a Kenyan company that designs and manufactures leather handbags. They reported 30 market linkages at the show.

    "They [U.S. buyers] are all crazy for a roll-up tote from LULEA and have been showing it around, including upstairs in the branded section," said Hub advisor Mary Marino.

    “Sourcing at Coterie is very well organized. It is a great show to discover the U.S market,” said Jean- Marie Parthenay from Kaloes in Madagascar.

    Kaloes has found success at other Hub supported trade shows. View this photo story from their experience at the MAGIC trade show in Las Vegas.


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    New on our Knowledge Center: The USA Flower Market

    Published on September 21, 2017

    The_U.S.A_flower_Market.JPGThe USA Flower Market. An end-market analysis on the North American Market, collating useful information to assist the industry in making informed decisions and helping them to determine the potential for further growth and expansion.

    The analysis will also inform the ongoing Kenya National AGOA Strategy and Action Plan development and will become part of the road map for the Government of Kenya to maximize the utilization of the benefits provided by the U.S. Government through AGOA.

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    Recommendations from the Boosting Intra-African Trade workshop

    Published on September 20, 2017

    DJr848BX0AAX_WX.jpgLast week, the Hub supported a “Boosting Intra-African Trade Workshop,” in Dar es Salaam, Tanzania, to strengthen knowledge exchange and networks among African trade practitioners. The focus was on best practices in trade information and trade finance. You can read last week’s blog here. By the end of the workshop, participants put forward a series of recommendations and best practices for the Commission of the African Union (AUC) to consider.

    In trade finance, workshop participants stressed the need for financial institutions to find appropriate means of mitigating trade finance risks by allocating and pricing each type of risk to those better positioned to deal with them. Participants also suggested that financial institutions should leverage ICT tools to reach a larger sector of the African trading community.

    On issues relating to trade information, particularly regulatory aspects, participants recommended that providers of trade information ensure that information is presented in a user-friendly manner that is accessible and understandable by all levels of the private sector.

    To further pan-African uptake of recommendations on trade information and trade finance, workshop participants suggested that the AUC collaborate with pan-African business councils and chambers of commerce to develop proposals for implementation. These proposals could then be sent to partners for consideration, including USAID, United Nations Economic Commission for Africa (UNECA), Regional Economic Communities (RECs) and development financial institutions.
    Download the full document on recommendations and way forward here.

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    Two Kenyan innovators receive international attention for eco-friendly farming inputs

    Published on September 20, 2017

    Kenyan farmers are now able to protect their grain harvests from weevil attacks at a low cost thanks to Donatus Njoroge’s bio-pesticide innovation, the Molepse bio-resource. Donatus, who took second place in the Hub-sponsored East Africa Postharvest Technologies Competition 2017 (EAPTC2017), produced the innovative bio-pesticide, which has repellent and toxic capabilities to kills pests that come into contact with it in less than 5 minutes. It is produced from four different plant materials. 

    Donatus first produced the pesticide technology in 2015. He has since tested it with over one hundred farmers and the results have been impressive. It has enabled them reduce pest infestation and take control of health issues associated with synthetic pesticides. The harvesting, drying and extraction of the oils takes approximately one week; effectiveness of the applied oils starts immediately.

    Another innovator flying the Kenyan flag high is Samuel Rigua. Samuel, a finalist in the Hub-supported Young Innovators in Agribusiness Competition 2017 (YIAC2017), has developed a carbon-neutral fertilizer and soil conditioner using locally available rice husks. His technology, Safi Sarvi®, increases crop yields by 30% and annually removes at least 5.4 t of CO2 equivalent from the atmosphere for every hectare of land it is applied to. The fertilizer also lowers soil acidity and aids retention of soil nutrients and moisture, reducing irrigation by 15%.


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